Etiqueta: camisetas de futbol zona san martin

Are Arsenal making a mistake letting Aaron Ramsey leave for free? | The Debate | McMahon & Schwarzer

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The midfielder looked set to extend his decade-long stay at the Emirates Stadium earlier this season, but the club withdrew their offer of a new long-term contract, meaning he is free to depart at the end of his current deal.

The Debate panel discuss whether Arsenal are making a mistake by letting the midfielder leave the club for free.

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TOP 11 Handsome player – Premier League 2018 – Những cầu thủ đẹp trai nhất #Handsome #Football

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Hottest player in premier league 2018.

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TOP 11 Handsome player – Premier League 2018 – Những cầu thủ đẹp trai nhất #Handsome #Football

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The DF Fantasy Football League, The Tragedy of Jordan McNair, TREE CHECKS IN FROM NEW YORK

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This is a sports talk live stream where UrinatingTree and FivePoints vids fight the establishment and get real hot takes on the sports world. We cover the NHL, MLB, NBA, NFL and College Football and College Basketball as well as anything that comes up. Guests stop by from time to time.

NASCAR’s Organizational Structure

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Make no doubt about it, NASCAR is a business and is run like any other major corporation. It’s a family-owned business with Brian France as the third-generation CEO. Brian France is the son of Bill France, Jr., who passed away at the age of 74 in June of 2007.

The current President of NASCAR is Mike Helton. What is interesting about Mike Helton’s appointment as President in the organization structure is that he is not a member of the France family. He was named as President of the organization in 1999. That was a year that would see much change in terms of safety because of the sudden death of Dale Earnhardt on the last lap of the 2001 Daytona 500 and it was because of this incident that it would begin to head numerous initiatives for the safety of drivers and fans.

The very nature of a family-controlled organization means that the family will control most of the proceeds. This has been a criticism by some who think that it should be a joint owner-player type of profit sharing model. Other critics have made assertions that the organization could do more for driver safety. And there have been accusations that they are monopolistic in its policies. But millions enjoy the sport promoted by this business and advertisers love the exposure they get. Plus, the championship prizes seem to be attractive to many drivers.

NASCAR is not publicly-traded on the stock exchange however its major sanctioning body is International Speedway Corporation which is publicly traded on the NASDAQ under stock symbol ISCA. ISC owns as well as operates 11 motor speedways plus is a major promoter of motor sports. Bill France’s sister Lesa France Kennedy and his uncle Jim France is the Vice Chairman of the Board and Chairman of the Board/CEO respectively. Although not an organizational structure per se, it’s structure is built around three main events which could be thought of as three main lines of business: 1) The Nextel Cup Series, 2) The Busch Series, and 3) The Craftsman Truck Series.

And a fundamental part of the organization’s structure is the promoters. Promoter sponsorship has drawn some criticism from the fan base because more and more it seems that it’s more about commercials than it is about racing. However, in order for it to stay alive as an organization it needs the sponsors. Ticket sales alone will probably not bring in the revenue needed to stay healthy in business. The Nextel Cup Series is the most prestigious of them all. This series starts with the Daytona 500 at the beginning and consists of 36 races in 19 states and on 22 different tracks.

The second premier event in the series is the Craftsman Truck Series. This event started in 1996 and was previously known as the SuperTruck Series. Its roots come from a display of a Racing-style pickup truck at the 1994 Daytona 500. And the last premier event in the series is the Busch Series which is considered to be like the minor leagues of NASCAR.

One Last Act!

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Growing up with your favorite sportsperson as he passes through the various stages of his luminous career does weird things to you. Every generation has it's childhood sports idol – the one that makes you scan newspapers, t. v channels, internet and even the likes of a radio in places where technology really has not caught up and where you have been unfortunately held up for no fault of yours to find out what's happening in that person's world and then place them in a higher pedestal than your seemingly more important exam results and other stuff that at least in your parent's and friends' eyes would deem you to be a sane soul. (This explanation is for all sports icons barring a certain Sachin Tendulkar who by spanning three generations gives a whole new dimension to the word "omnipresent".

The thing about having that sportsperson who occupies a demigod status in your scheme of things is that you begin to possess a prejudice which does not make you feel guilty at all. For example: My dad sets store by the Bjorn Borg / John McEnroe era saying that whatever else has happened after that in tennis is a tragic travesty of the geometrically and aesthetically pleasing game the world has known. My brother, Pete Sampras's man through and through, found it hard to adjust to the fact that a virtual nobody like Roger would show him the way out from his kingdom of Wimbledon in that famous summer of 2001, which in hindsight was akin to the passing of the tennis torch. That freaking player has a ponytail and a bandana. Which "champion" dresses that way? Tennis is going to be poorer after Pete. My brother passes these statements implying to me that sense of losing out on something unique and that something which I could never ever be blessed to be part of. About 2 years later – A tennis "Mozart" with a style which is a throwback to the classical ages but blending it with the touch of the modern alluding to raw power and precision and then blessing it with the grace and finesse of a virtuoso artist becomes my idol, the one who victories, defeats and battles within a battle have entranced my senses and filled me with a gratitude of watching something special unravel itself in front of me and coupled with a demeanor off court that has made him in a recent poll, the second most respected person in the world after Nelson Mandela. . . the Swiss Maestro – Roger Federer.

I became his man, my side of the debate when I argue with anyone on who is the GOAT – Greatest Of All Time (the most heated ones are reserved for my brother though) and having a bit of experience on the vagaries of "fan- dom "has helped me be sure of one thing. I will diss off a Grigor Dimitrov, Bernard Tomic or Jerzy Janowicz irrespective of whatever they achieve in the future. No offense mean, actually, I'm just going to be the same person as my dad and brother. Only time can tell, for records are meant to be broken, and if bregrudgingly, the Swiss's records too will be broken, something which I'm hiring against, I will accept it, but as they say, one will always be partial to those instances and people who have touched you in a special way in your childhood

Being blessed with talent is one thing, to make it count is another. Roger Federer has done exactly that and that is why after a horrible 2013 by his exemplary standards, where less folk feel that it is their right to point out to him that he should quit the game before plummeting to depths none of us would even bear to think of during his glory years, it feels to be a grave injustice to tell him what to do. He has made it this far from that prickly hot headed youngster to the serene, monk-like master illusionist who used to conjure up moments of utmost beauty with that tennis racket of his, ala Michaelangelo with a scalpel. His career from the evidence of it looks to be the one of a person who has made the most of life's lessons and used it as a base to stake his claim to be arguably one of the greater sportsmen to have strutted his stuff on the world stage . A loss to Tommy Robredo or a Sergiy Stakhovsky does shake up things a bit but it is granted that, Roger does not intend his career to end that way and in the words of another tennis legend, Pete Sampras, there is a ham actor in every person who wants to put together a final act that will bring the house down. Roger might be feeling that (just a hunch), but as he said during a particular 2008 season when he lost in the semifinals of the Australian Open to a up and coming Novak Djokovic, which was greeted with a shock of seismic proportions, that he may have created a monster with the truckload of expectations that greet every swish of his racket.

The next season he comes back with that elusive 1st French Open title which catapulted him into the elite league of extra-ordinary gentlemen who have won all four slams, and then breaks Pete's Grand Slam record in a marathon duel with Andy Roddick in a Wimbledon final for the ages. He has come back and will certainly do so if he feels like it and that's what his recent interviews suggest. . . he is hungry for more. We always count out champions when they are down and out without taking note of that single separating factor which has made them stand apart from the pretenders. Their mental strength. Professional sport is more about the battles that takes place between the ears than the actual battle. It's a beautiful sign when you come across articles from many journalists and critics that that his time at the zenith is up and that he should quit trying hard so that it does not make it painful for his followers to see him reduced to a mere mortal , but then you see the words of Rod Laver and Pete Sampras, legends in their own right and players who stake a claim for being the GOAT, who emphatically state that Roger Federer is still not a finished substance and that something monumental is going to happen from Roger's magic wand. They've been there and they can sense something simmering underneath Roger, the indignancy of being told what to do with the sport that he loves the most, and for him that is the ultimate factor that keeps him going – the love for the sport. He recognizes the fact that he will never be greater than the game and it is this over eager and zealous attribute of Roger, of the student who unflinchingly explores newer and greater depths of his game, to test himself against challenges put forth by the sport and it's various other practitioners, and to come out on top for that's what top students do. They will find a way. And Roger is very keen on going out on top. Nobody gets to 17 grand slam titles and 302 weeks at number 1 without possessing oodles of mental toughness.

The hardest thing is to make it look easy and I am sure that anyone who has touched a tennis racket will vouch for it. Therein lies the genius of the Swiss. The very thing that makes me hope for that at least for a fortnight, the Swiss will piece together a glorious fairytale run replete with his brilliant backhand down the line (a thing of beauty) and conjuring those moments of pure innovation and belligerence coupled with his stunning on-court dominance and tactical acumen and mastering of angles, which you thought were not there until he executed the impossible and induce grimaces and did-that-just-fucking-happened looks from his opponents, when they felt that the point has already been won and then you wonder why has not anyone thought of it before. It then strikes you – the tennis court is his canvas and we are that privileged, lucky bunch who gets to see a master at work. A glorious epiphany at that too, and when he holds aloft that grand slam trophy, making a fool of time and more importantly, those doubters who felt his epitaph was hanging, it would be the apt time for him to bow out in style and stamp his last bit of an enduring legacy on a tennis court. It's for two simple reasons – we owe that much to Roger for giving us so much joy during his time, that only he should decide on his future, and from a more important and selfish perspective – my childhood needs that epic One Last Act.

Ligue 1 | Which is the best football league in the world? Part 4

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French football has entered another golden age, after the national team won the World Cup. But is the country’s league up to scratch? PSG’s money is ensuring that more top players are heading to Ligue Un, but that may be a double-edged sword.

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Food and Drink in Kenya

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Drawn from diverse ethnic cultures and traditions fused with tastes absorbed from foreign countries, food and drink in Kenya are in a league of their own. They are also central in consolidating the collectivist nature that Kenyans are known for by bringing family and friends together.

The way foods and drinks are prepared and presented in Kenya greatly attest to the long-standing links and contacts Kenya has had with Arabian, European and Indian settlers. However, the Kenyan flavors are not eroded, with each of the 42 local tribes boasting of their own traditional cuisine.

Common Kenyan Foods

An agriculturally fertile country, Kenya is not short of all sorts of vegetables and fruits. Although when visiting certain restaurants, the menu may read like an international menu featuring foods such as French fries, hamburgers and macaroni and cheese as well as rice, pizza, chicken nuggets and fish fingers.

The more traditional foods of Kenya include:

  • Irio – Also known as ‘Mukimo‘ or ‘Kienyeji‘, a dish originally from the Kikuyu tribe. It’s a combination of maize and beans, mashed with cooked bananas or potatoes.
  • Ugali – Corn cake made by stirring boiling water with grounded maize flour until it is hard to the touch. This is perhaps the most common staple food across all the Kenyan ethnic groups. Cooked vegetables, fish, fried chicken and beef are the main accompaniments.
  • Githeri – Common across the Kenyan tribes, it is a mixture of boiled beans and maize. Peas are sometimes used in place of beans to enhance the taste.
  • Wali – A dish from the coast, white rice cooked with coconut milk
  • Ingoho – A popular dish among the Luhya tribe, Ingoho is fried chicken cooked with traditional herbs and spices. Usually served with Ugali (the corn cake).
  • Biriani – A favorite dish on the coast consisting of white rice cooked with cinnamon, parsley, garlic, onions, chopped carrots and tomatoes, beef or chicken and raw paw paws. Mashed potatoes and vegetables usually accompany the dish.
  • Chapati – Often eaten with stew, chapati is pancake-like bread made on a griddle.
  • Kachumbari – A very common side dish: a mixture of sliced raw tomatoes, parsley, green pepper and onions.
  • Nyama Choma or Nyam Chom – Perhaps the local favorite, nyama choma is charcoal grilled meat (beef or goat) and eaten as party food or a meal among friends during weekends and night outs. Kachumbari (the side dish made from tomatoes) is the most preferred accompaniment.
  • Maandazi – These are golden brown doughnuts served with drinks, especially tea.
  • Samosas – Often taken with tea or kachumbari, these are triangle-shaped, deep-fried dough filled with minced meat.

Kenyan Coffee

Coffee is to Kenya as wine is to France and vodka is to Russia country’s symbol.

Cultivated, harvested and processed in mass production, coffee in Kenya, especially Arabica coffee, is perhaps the best quality grown worldwide. Although international coffee brands such as Nestle have significant market share in Kenya, Kenyan coffee dominates the local market.

The majority of Kenyans are torn between coffee and tea given that both products are high quality and easily available. For coffee, the preference is to take it black (“kahawa chungu”) and it’s often mixed with ginger and a small amount of sugar.

Despite many years of using Kenyan coffee beans to make their signature coffee in its shops across the globe, Starbucks has not set up shop in Kenya. High-end coffee is sold at supermarkets and for those who savor its great taste outdoors, they go to shops such as Java and Dormans.

Kenyan Drinks

Although modern drinks such as fruit juices, canned energy drinks and international soft drinks are accessible and affordable, there are traditional drinks that are served in Kenya.

  • Uji – Porridge made from grounded millet or sorghum. Grounded amaranth, groundnuts, pumpkin seeds, fish fillets etc., are mixed in to enhance nutrients and taste.
  • Mursik – Originally from the Kalenjin community, it is made from fermented milk mixed with ground charcoal and special roots.
  • Madafu – Fresh coconut milk. Popular at the coast.
  • Wines – Often imported from- France, Italy, Chile, South Africa
  • Beer – Other than international brands, there are numerous local brand of beers, the most popular being Tusker beer.
  • Spirits – Local and international brands.
  • Local Brews – Popular in rural areas and among the urban poor, local brews include Mnazi; made from sap of coconut trees, Muratina; made from honey, Busaa; fermented barley, millet and maize, changaa and Mongare.

Especially in rural areas, excessive use of alcohol and consumption by minors is considered immoral and disrespectful.

Does Weather Have an Impact on Fantasy Football?

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It’s getting to be that time of the year where weather can have an impact on real life NFL games. As a fantasy football manager it is a concept that you simply cannot overlook. Yes I am going on the record and saying it. Checking the weather reports as a factor going into the process of setting your fantasy football lineup is required! This article will explore the impact of weather on fantasy football output.

It is necessary to realize that there are different categories of weather, all which need their own discussion. This article will focus on rain, snow, extreme cold, and wind. In the context of this article rain is defined as creating conditions where the field and ball are impacted, so a light drizzle would not count. Likewise for snow there has to be a significant accumulation on the ground that will impact the players footing. Extreme cold is defined as temperatures close to zero. Lastly, we will consider windy conditions defined as more than a light breeze, we are talking about those cold Sundays with wind gusts that have an impact on the quarterback’s ability to throw the ball.

Our first instinct would be to consider any bad weather condition to be a negative with regards to fantasy football output, however that is simply not the case. Rain and snow actually seem to have a negative effect on the defense more than the offense. Looking back at the 2008 season week 16 saw bad weather games in Buffalo, Chicago and Cincinnati. Those three games produced five 100 yard rushers. Note that these performances all came from the running back position, however quarterbacks and wide receivers can both excel in windy/snowy conditions. While the quarterback may not be able to grip the ball as well, receivers have a huge advantage on slick surfaces. Defenses are at a disadvantage with poor field conditions as it is harder to cut and maintain coverage.

While snow and rain are actually favorable to the offense, wind is another story. On days when the wind is gusting quarterbacks and wide receivers will be affected in a big way. All one has to do is remember the 2007 season when Tom Brady and Co. were simply rolling over everybody until they met mother nature in week 15. The only thing that could stop the Patriots offense that year was the wind. If you have a quarterback or wide receiver on your team slated to play in extreme wind I would suggest you find an alternative.

Lastly, there is cold weather. Some of the warmer weather teams are certainly bothered by the extreme cold giving teams such as the Green Bay Packers a huge home field advantage towards the end of the season. The cold weather also has an impact on kickers who lose distance on their kicks as the air pressure in the ball is affected. We came across an analysis that researched the effects of extreme cold that showed within a data set from 1998 that the home team won every extreme cold game. That’s right, undefeated at home in the cold! The take away is that teams not used to the extreme cold will see a negative impact to production.

In summary, weather is something to consider when setting your fantasy football lineup in the later months. Snow/Rain seem to favor the offense, particularly the running game. Stay away from defenses slated to play in rain and snow. Wind is another story as it can completely shut down the passing game. Extreme cold will affect kickers and away teams not used to those conditions. So remember, take a quick look at the weather before you set your lineup as it can give you the edge that determines the difference between winning and losing on NFL Sunday.

Social Media Marketing Is a Joke – It’s Time We Admit It

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The only hope: let’s go back to its roots.

The best thing that ever happened to social media marketing was the hacking of the 2016 US election of Donal Trump by the Russians. Why? Because it laid bare what many in social media marketing has known for a long, long time: that social media platforms are a joke, their valuations are based on imaginary users, and their integrity lies somewhere between Lucifer and that guy who eats people’s faces in the movies.

For marketing consultants such as myself, recommending existing social platforms such as Facebook, Twitter, and Instagram has been increasingly difficult, because -quite frankly- many of us don’t trust the metrics.

And why should we? Facebook doesn’t.

This is from Facebook’s 2017 SEC filing (emphasis mine):

The numbers for our key metrics, which include our daily active users (DAUs), monthly active users (MAUs), and average revenue per user (ARPU), are calculated using internal company data based on the activity of user accounts. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world.

The largest data management company in the world says it doesn’t really know if its numbers are accurate. Estimates? What marketing professional wants estimated results after the fact?

It gets worse. Emphasis mine:

In the fourth quarter of 2017, we estimate that duplicate accounts may have represented approximately 10% of our worldwide MAUs. We believe the percentage of duplicate accounts is meaningfully higher in developing markets such as India, Indonesia, and the Philippines, as compared to more developed markets. In the fourth quarter of 2017, we estimate that false accounts may have represented approximately 3-4% of our worldwide MAUs.

Let that sink in. Facebook is admitting that “approximately” 10% of its monthly active users are fake. Interestingly, they don’t mention what percentage of their daily active users are fake.

And that’s the problem with social media. You don’t know what’s real and what’s fake anymore.

Social media hasn’t been real for a while.

As marketers and advertisers, we pride ourselves on accuracy. In the olden times of marketing and advertising, we obsessed over rating numbers of tv shows, readership for print promotions, and delivery success rates for direct mail.

In all cases, the platforms of the day were heavily audited. You knew, with fair certainty, was the audiences were for any particular medium or channel because there was usually a point of review somewhere for the numbers.

Traditional media such as radio, TV, and print had been around long enough that there were thousands of case studies one could study the success or failures of individual campaigns. Because these mediums were part of the public record, it was easy to work backward to see what mix of media and budget worked and what didn’t.

As an industry, we could quickly establish benchmarks for success – not just based on our personal experiences- but in the collective experiences of very clear strategies laid bare for everyone to dissect.

Well, that all went out the window with social media.

Facebook, Twitter, and Instagram’s numbers were always a joke.

In days of yore, company valuation was based on revenues, assets, and human capital, and performance.

That all changed when someone came up with the concept of “daily active users.”

The race to gain users became the driving force for social media platforms in a way that we’ve never seen before. Now, the obsession with user growth opened the door to advertising and marketing fraud on a scale that just wasn’t possible previously.

Let’s get something clear: any platform that allows for people to create thousands of fake profiles so others can buy likes, followers, retweets, or shares is toxic to advertisers and brands alike.

Now, I understand that the word “allows” is doing a lot of work in that sentence, so let me expand a bit what I mean.

I don’t think I’ll get many arguments when I say that -regardless of what I think of them- the most successful social media platforms on the planet are also some of the most sophisticated technological enterprises on the planet. They have -arguably- some of the best AI around, as their entire business models revolve around being able to crunch numbers, facts, and obscure pieces of data millions of times a second.

They are also massive corporations, with an army of lawyers and IP bulldogs waiting to protect their brand against any hostile outside forces.

So explain to me, how is it, that even after all we have seen in the news people can still buy Facebook likes, or Twitter followers, or Instagram fans?

The reason: it was always a scam. And we got conned along with everyone else.

If your company is valued on your number of users and the activity of those users on your platform, what do you care if they are fake or not? If you did, you’d hire an armada of auditors to ensure the integrity of your userbase. I don’t believe they ever did and will never do this.

Social platforms deploy their honey trap.

Initially, social platforms such as Facebook and Twitter lured brands and companies onto their platforms with promises of free marketing and advertising. The ability to quickly grow a fanbase and follower base, without the need of hiring marketing shmucks like me. Why waste time on hiring a professional when you can do it all yourself for nothing?

At first, I was a supporter of this. I believed that marketing and advertising was often something that only larger companies could afford, and that small business marketing was being left behind. Social media marketing allowed for even a mom and pop shop to compete online.

So many businesses spent countless hours and thousands of dollars in human resources to grow their followers online.

Having lured them into their honey trap, social media companies then held followers and fans hostages. You had to pay to have access to the userbase that you built up and cultivated.

Suddenly the numbers didn’t make any sense. You had to pay to promote or boost posts when previously it was free. The result was disastrous for many businesses. The ROI’s didn’t add up, but with so many of their customers on these platforms, they had little choice but to continue to try and get whatever value they could for them.

Moreover, the move to such promotions opened up the Pandora’s box to further abuses. The drive for revenue seemingly caused social platforms to continue to look the other way on fake profiles and social media bots because they drove ad sales. Personal data was harvested and manipulated in ways that users could not fathom and did not agree to.

Mostly, it did something to marketing that I’m not sure we can recover. For many digital marketing firms and marketing agencies, it forced us to down the Kool-aid with everyone else. People that should have known better doubled down on social media marketing for our clients when we knew -for most of them- it was unnecessary.

Marketing and advertising agencies became accomplices after the fact.

Like I said earlier, marketing and advertising agencies and consultants are supposed to obsess with accuracy. We want our clients to have the very best ROI available.

However, like professionals in any business vertical, we’re self-serving.

One of my favourite examples of how people who would know better will say anything for a buck is real estate agents.

Have you EVER heard a real estate agent tell you it’s a wrong time to buy a house? In all of my days, I have never read an article by a real estate agent saying that people should hold off on a purchase. House prices going up? A great time to buy; you’ll make your money back immediately! House prices going down? It’s a buyers market! Lock in your savings now!

Marketing and advertising professionals did something similar with social media marketing.

We saw the platforms’ rise in popularity and didn’t want to get caught in a lurch. The buzz was building behind them, and clients were often demanding us to help them. So -even though Facebook and Twitter were mostly unproven with little to no actual case studies to speak of- many firms told their clients to throw money into the black hole of social.

What was the result? The majority of social media campaigns are disasters. I only know of a fraction of companies that continue with any seriousness on social media compared to the rates companies did with traditional advertising or even SEO and non-social digital ads.

You see it in the positioning. When digital marketers talk about social media, they discuss it regarding “reach,” “exposure,” “presence,” “awareness.” That’s code word for “throw your money away.” Do an online search of the effectiveness of social media, and you will find the results filled with SEO and social media marketers praising the platforms and the strategies.

Real marketers talk about ROI. Impact on sales, and impact on lead generation. You can’t pay the rent on brand awareness. I’m saying this as someone who builds brands for a living.

And it’s not just me saying this. One of the largest brands in the world, Proctor & Gamble, gutted their ad budget and walked away from a host of agencies because of digital advertising and marketing fraud.

Social sharing has been automated to death:

According to Buzzsumo, average social shares per article had declined by 50 percent in 2017 in comparison to 2015. Their data also shows how fast most hot topics become saturated with articles, leading to only a relatively few winners getting the majority of the societal shares and hyperlinks.

Another found that, that bots automate nearly two-thirds -66%- of all HTML links posted on Twitter.

Again, if social media platforms truly valued their user-experience and cared about social being social, they would have banned such practices years ago. No more social automation. If you want to engage with your fans and followers, you have to be there for them. You have to be live, online, ready to connect.

However, bots are good for business. They boost their daily active user accounts; they make their platforms look more popular than they are. Bots post content, bots like content, bots share content, bots follow people, bots message people -it’s endless.

Bots account for an ungodly 52% of internet traffic in 2017. That number is only set to rise further as social media continues to be an arms race. Caught in the middle of all of this are businesses who think their digital marketing metrics have any meaning.

Your Influencer isn’t that influential.

I’m a firm believer in influencer marketing because I believe it is a natural extension of relationship marketing. People will buy from people they trust and will accept the suggestions of people they like.

However, with the growth of online influencers, things have taken a turn for the surreal.

First off, many fans and followers of social media influencers are as fake as anything. Social media bots follow celebrities as a means to spam their pages and/or a means to scrape a list of people to spam later with content.

Secondly, as marketers and advertisers, we are supposed to care about accuracy. But the ability to verify the fan base of an influencer is almost impossible within the platforms. You have to go to third-party apps to try and get any real understanding of the legitimacy. Moreover, even then, you are at the mercy of the third-party to provide you with accurate data. Should Instagram decide to shut down the API to these applications, you will have no idea how popular your influencer is.

The future of social media: live, direct, and transparent.

The way to solve the social media problem we’re facing today is simple: social media was great when it was social and personal. A return to the basics is needed.

No more automation

If you don’t have the time or the energy or the interest actually to ENGAGE with human beings, then social media is not for you. What’s more, you’re not for social media.

Automation should stop. Period. Let’s return to a more natural engagement between brands, companies, customers and leads. Human interaction is the most powerful driver of revenue and sales, as is the best metric for the real value of a platform.

See and be seen

The use of live video to establish authenticity in an age where everything is anonymous will be a dominant driver of change in the next five years. Instead of hiding behind memes, and curated content, companies should leverage influencers and their employees to champion their brands. Reconnect with the basics: one-to-one or one-to-many communications.

The revolt of investors

I genuinely believe that the majority of social media firms have fudged the books when it comes to their userbase, activity, and popularity. It’s time for investors to demand third-party audits of the data before the entire house of card falls on people’s heads.

Look, I’m a marketing consultant. I enjoy using social media. It allows me to stay in touch with the people and the brands I care about most in the world. But at the heart of it is a flaw -a glitch in the Matrix- that needs to be sorted out.

There’s a bubble out there, and social media firms that allow for fake profiles and anonymous users are at the heart of it.